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Holiday Special:
Shop Amazon.com and Help Support Jersey Cares!

This holiday season, Jersey Cares is pleased to be working with two of the more innovative online companies — Amazon.com and The Marketing Co-op — in an exciting fund-raising effort.

Now through the end of the year, all purchases made on Amazon.com via Jersey Cares' exclusive Marketing Co-op link will raise money to help Jersey Cares' future volunteer efforts in the region. Click here to read more about this very special promotion.

Click here for more information about Jersey Cares.


HOT Feature:
Customized Email Post Cards Available

Looking to personalize your monthly postcards even further? The Marketing Co-op now offers the opportunity to customize from one to an entire set of 12 email postcards. Make your monthly message have even greater impact, have The Marketing Co-op set-up cards that are unique to you. To inquire about Custom Card pricing, please email contact@themarketingcoop.com.


Featured Columnist:
Steve Adubato, PhD.

Steve Adubato, PhD., has enjoyed a distinguished career as a broadcaster, author, university professor, and motivational speaker. His book with Theresa Foy DiGeronimo is called "Speak from the Heart: Be Yourself and Get Results" and demonstrates that being a great communicator is about making an authentic connection with people, it is not simply about being "a good talker." What follows is an excerpt from from his book.

Speak from the Heart: Chapter 8 – Active Listening: "Enough About Me, Let's Talk about You"

Great communicators have a speaking/listening ratio of about 20/80 percent — they talk less and listen more. They have the patience to let other people talk and state their point of view before jumping in. Unfortunately, most of us tend more toward the self-centered communication style that says, “Enough about me, let’s talk about you. So what do you think of me?” We have to break this habit if we ever hope to be an engaging and complete communicator.

But how? This incredibly important skill is something we’ve never been taught to do. There was no class in school that taught the tools and techniques necessary to become an effective listener (which is a tremendous part not only of being a good communicator, but of reaching your potential professionally and as a human being!) Fortunately it’s never too late, and these skills can be learned with some effort. Becoming a better listener may be the most difficult and challenging part of being a great communicator. To begin, you’ll need to become aware of the kind of listening skills you need, identify where you’re weak, and then practice good habits every day that will slowly undo your bad habits and become second nature.

From SPEAK FROM THE HEART by Steve Adubato. Copyright (c) 2002 by Steve Adubato. Published by arrangement with The Free Press, a division of Simon & Schuster, Inc., NY.

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Member Spotlight:
Trukmann's Reprographics

Trukmann’s Reprographics is a technology-driven reprographic firm that is part of a network of reprographer’s consisting of 197 locations throughout North America and the UK. With 21,000 square feet of production space, Trukmann's supports the most demanding needs for some of the world's largest companies in NJ and across the US, including Turner Construction, Skanska USA, Bovis Lend Lease, The Gale Company, The Advance Group and Foster Wheeler.

Almost 50 years ago, Trukmann’s was established to meet the blueprinting needs for the architectural, engineering and construction (AEC) industries. Since then Trukmann's has continually adapted to the technology needs of their clients and evolved into a solution provider and fulfillment center with a "can do" business attitude that helps construction managers, general contractors, real estate developers and owner/operators continually meet their critical business objectives.

Trukmann's is recognized as a specialist in the AEC industry for mitigating information and financial risk by providing integrated and web enabled document management solutions that are secure, searchable, indexable, and archivable.
Their success relies upon established strategic relationships with global companies such as Hewlett Packard (HP), Meridian Software and On-Center software, and local organizations like the Newark Technology Group, NJ Technology Commission Downtown Newark District, Economic Development Authority and NJ School Construction Corporation. Their web-enabled document fulfillment system software (DFS) allows clients to search, view and distribute construction documents globally anytime, anywhere.

Trukmann's provides a total solution that helps reduce the time it takes to manage a project as well as increase bidding accuracy – saving time and increasing productivity and profitability.

To learn more about Trukmann's Reprographics and how they can work for your business, visit www.trukmanns.com.

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Non-Profit Spotlight
GlassRoots

GlassRoots, Inc. is a not-for-profit entity created especially to address the local community needs by providing artistic and life skills training to Newark area youth through workshops in glassmaking, graphic design, and basic business and entrepreneurial concepts.

Based on the idea that through the arts a young person can gain an invaluable sense of personal well-being that will have a life-long impact, GlassRoots is unique in its focus – both on building the skills necessary to create beautiful objects, and reinforcing that foundation with solid business training that allows youngsters to bring these objects into the marketplace.

Rutgers University business students have played key roles in the GlassRoots success story. Thus far, several teams of students have helped design early budgets, business and marketing plans, and links to potential community partners, and have forged a strategic alliance with a major glass arts facility in the northeast, the Corning Museum of Glass. Two design students created the GlassRoots logo, and, in fact, the name GlassRoots originated in a fundraising class. Thus, the success of the program credits its origin and its subsequent development through the Rutgers Business and the Arts program.

The ultimate goal of GlassRoots is to guide area youth to a path of personal achievement and self-sufficiency, and for the GlassRoots Center to become part of the wider trend toward economic redevelopment and community renewal of Newark through the arts.

For more information about GlassRoots, its mission and projects, please visit www.glassroots.org.

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