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Holiday Special:
Shop Amazon.com and Help Support Jersey Cares!

This holiday season, Jersey Cares is pleased to be working with two of the more innovative online companies — Amazon.com and The Marketing Co-op — in an exciting fund-raising effort. Now through the end of the year, all purchases made on Amazon.com via Jersey Cares' exclusive Marketing Co-op link will raise money to help Jersey Cares' future volunteer efforts in the region. Click here to read more about this very special promotion.

For more information about Jersey Cares, click here to jump below.

HOT Feature:
Custom Cards Now Available

Looking to personalize your monthly postcards even further? The Marketing Co-op now offers the opportunity to customize from one to an entire set of 12 email postcards. Make your monthly message have even greater impact, have The Marketing Co-op set-up cards that are unique to you. To inquire about Custom Card pricing, please email contact@themarketingcoop.com.

Featured Columnist:
Steve Adubato, PhD.

Steve Adubato, PhD., has enjoyed a distinguished career as a broadcaster, author, university professor, and motivational speaker. His book with Theresa Foy DiGeronimo is called "Speak from the Heart: Be Yourself and Get Results" and demonstrates that being a great communicator is about making an authentic connection with people, it is not simply about being "a good talker." What follows is an excerpt from from his book.

Speak from the Heart: Chapter 6 – The Eyes Have It

Have you ever been in a social situation in which you were having what you thought was a very engaging conversation with someone, and then that person moved his eyes right past you to watch something or someone behind you? How did that make you feel? That insult is the result of what has been called “cocktail party eyes.” It hurts when people fail to make steady, relaxed eye contact with us because it communicated the message that they’re not particularly interested in what we’re saying.

This issue of eye contact can’t be overemphasized as a valuable communication tool because it is true that the eyes are the windows to the soul. They communicate something beyond and even deeper than words. That’s why, like me, you may not be anxious to do business with someone who can’t look you in the eye. That’s why we can’t help making negative judgments about people who have shifty or beady eyes. That’s also why it’s so unnerving when someone “rolls” his or her eyes while we’re talking.

Eye communication is an integral part of the way we all talk to each other. When you decide to improve your communications skills, this is one factor of “speech” that should not be overlooked. It’s important to understand the powerful messages that eyes can communicate and how effectively use your eyes to help emphasize and underline what you say.

It’s Never Too Late
If you’ve never consciously practiced effective eye contact, it’s understandable that you may feel confused about how it works — you may even avoid it without being aware of how it negatively affects your ability to communicated in a genuine and sincere manner. Fortunately it’s never too late to learn how to use eye contact as a communication tool and to enjoy its benefits.

Once you learn to consciously use this skill, you’ll find that people will want to talk with you more, and you will improve the quality of many business and personal relationships. When you become more effective with your eyes, you demonstrate to people that they matter. You make people feel comfortable in your presence. You make people feel like you’re honestly interested in connecting with them in that moment. For all these reasons I think it just makes sense to learn how to engage in relaxed, easy, and consistent eye contact.

From SPEAK FROM THE HEART by Steve Adubato. Copyright (c) 2002 by Steve Adubato. Published by arrangement with The Free Press, a division of Simon & Schuster, Inc., NY.

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Member Spotlight:
Excalibur 1031 Group, LLC

Excalibur 1031 Group, LLC is not your typical 1031 exchange company. Going well beyond their competitors to bring you a wide variety of property tax solutions, the mission of Excalibur 1031 is to provide peace of mind in all of your tax-deferral needs.

Excalibur 1031 offers you exceptional service, expert legal counsel, superior banking, premium security and protection, exclusive level of insurance and access to the latest concepts and developments that will help you get the most out of your tax-deferred exchange.

Under section 1031 of the Internal Revenue Code, a real property owner can sell his property and then reinvest the proceeds in a new property and defer the capital gains taxes. Often overlooked, the 1031 exchange is considered one of the best-kept secrets in the Internal Revenue Code; it can offer significant tax advantages to real estate investors.

This unique company was built on a platform of efficiency and reliability and their professional affiliations exist to enhance your service and opportunities. Just as their name states: Excalibur is a firm that focuses on securing your overall investment with additional advantages.

To learn more about Excalibur 1031 Group and how they can work for you, visit www.excalibur1031.com.

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Non-Profit Spotlight
Jersey Cares

Jersey Cares is a non-profit organization that provides meaningful volunteer opportunities at convenient times for individuals, community groups and corporations. Through Jersey Cares' monthly calendar of volunteer projects, the more than 5,000 membership performs more than 10,000 hours of service each year in northern New Jersey.

Jersey Cares works to meet compelling community needs by encouraging civic engagement. With local service agencies, corporations and civic-minded individuals as partners, Jersey Cares link volunteers with meaningful service projects to improve and enhance our communities.

Jersey Cares aims to promote the ethic of community service among concerned citizens and channel volunteers into activities that positively impact the lives of people who need help the most.

Jersey Cares partners with over 200 non-profits to provide service projects that range from building homes with Habitat for Humanity to comforting fragile infants at Hudson Cradle. Jersey Cares is an affiliate of The Hands on Network, an innovative alliance of "Cares" and "Hands On" organizations across the Unites States, U.K. and other countries.

Jersey Cares was founded in 1993 by a small group of young, motivated leaders determined to find an easy way for people with hectic lives to volunteer in New Jersey. Jersey Cares is based on the The Hands on Network / CityCares model of service which operates successfully in 31 other cities including New York, Washington, D.C., San Francisco, Atlanta, Philadelphia and Chicago.

This holiday season, Jersey Cares is pleased to be working with two of the more innovative online companies — Amazon.com and The Marketing Co-op — in an exciting fund-raising effort. Now through the end of the year, all purchases made on Amazon.com via Jersey Cares' exclusive Marketing Co-op link will raise money to help Jersey Cares' future volunteer efforts in the region.

For more information about Jersey Cares, its mission and projects, please visit www.jerseycares.org.

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