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Featured Columnist:
Steve Adubato, PhD.

Steve Adubato, PhD., has enjoyed a distinguished career as a broadcaster, author, university professor, and motivational speaker. His book with Theresa Foy DiGeronimo is called "Speak from the Heart: Be Yourself and Get Results" and demonstrates that being a great communicator is about making an authentic connection with people, it is not simply about being "a good talker." What follows is an excerpt from from his book.

Speak from the Heart: Chapter 2 – The Curse of the Monologue

Many speakers bore their audiences with droning monologues that never once even acknowledge that there are people out there trying to listen, hoping to be engaged. I saw this happen again just recently when I was moderating a seminar on education reform at a university. The program consisted of several panels of experts, each prepared to present information on different topics, such as teacher tenure and school choice. Before the seminar began, I asked all the panelists to scrap the speeches they had prepared for their opening remarks and work with me in a question-and-answer format that would allow them to make their points in a more conversational, engaging fashion. I convinced them all—except for one person. This guy was the last speaker of the day and was bound to be talking to a room full of very tired people. But he would not give up his fifteen-minute written speech even when I warned him that no matter how good his speech was, it would fall victim to a long day. He wouldn’t budge. When it was his turn he began to read, and read, and read. People were literally falling asleep. Finally, after about thirteen minutes, he looked up and saw that he had lost nearly everyone. He quickly rushed through the last five or six pages just to get to the end. This guy was so consumed by his need to cover the material and say what his organization wanted him to say that he had no sense that he had lost the interest of his audience right from the start. Unfortunately, this happens every time someone opts to “cover the material” over making a real connection.

Today, former president Bill Clinton is considered by many to be a great communicator — a wonderful storyteller. But that wasn’t the case at the 1988 Democratic National Convention when Arkansas governor Bill Clinton nominated presidential candidate Michael Dukakis. Clinton droned on for over an hour, reading, reading, and reading. Remember, he was not the party’s candidate; he was only introducing the candidate. He rarely looked up, ignoring his audience of fellow Democrats, who eventually began booing and begging him to get off the stage. Finally, when Clinton said, “in conclusion,” twenty thousand people rose to their feet and gave him a standing ovation. This was a huge embarrassment for this ambitious young politician, but he learned his lesson. In future political speeches he made it a point to lecture less and engage more.

The principles of engaging an audience are the same whether you’re talking to thirty thousand, three hundred, or three people. People want to be engages. As a speaker, your job is to create an environment that allows them to do that in a comfortable and supportive way.

From SPEAK FROM THE HEART by Steve Adubato. Copyright (c) 2002 by Steve Adubato. Published by arrangement with The Free Press, a division of Simon & Schuster, Inc., NY.

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Member Spotlight:
Maribell Associates

Maribell Associates is the leader in Safety and Healthcare training. With over 30 years combined training experience, owners Mary and Stan are certified in numerous life support programs and are active in various organizations.

Maribell instructs and trains area businesses and their employees in the importance and intricacies of responsible first aid. Their extensive client list, among others, includes ShopRite Wakefern Food Corporation, Pathmark, The Port Authority of NY & NJ, Novartis, Schering-Plough, Alpharma, Garden State Paper Company, Dun & Bradstreet, and Brooks Brothers.

The owners and staff of Maribell all boast impeccable credentials in both practice and training experience. Their mission is to meet the safety and health needs of tomorrow today.

Maribell's life support expertise includes CardioPulmonary Resuscitation (CPR), Pediatric Advanced Life Support (PALS), Basic & Advanced First Aid, Advanced Medical Life Support (AMLS), Heartsaver AED (AHA), Sports Safety Training (ARC), and more. Their involvement also includes active membership in the National Association of EMS Educators (NAEMSE), National Association of Emergency Medical Technicians (NAEMT), Public Access Defibrillation League (PADL), Union County Chamber of Commerce, Middlesex County Regional Chamber of Commerce, American Society of Safety Engineers (ASSE), and the AED Instructors Foundation.

To learn more about Maribell Associates, the people, products and and companies they serve, visit www.maribellassociates.com.

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Artist Spotlight
WBGO Jazz 88.3 FM

WBGO strives to champion jazz, an American art form, through radio, other technology and events. The station serves as cultural beacon that educates and entertains a wide local, national and international audience with high-quality broadcast programming that is important to them

For 25 years, WBGO has been operated as a non-profit, organization in the public trust. As such it has a Board of Trustees, a mission, and is funded, in the main, by listener donations or memberships, as well as a combination of corporate, business, foundation, and governmental grants.

Within public radio, WBGO is regarded as a leader because of its ground-breaking work in community and volunteer involvement, special events, and the presentation of jazz (including collaboration with local artists).

Newark Public Radio is one of 12 New Jersey cultural organizations that has been designated a "Major Impact" arts organization by the New Jersey State Council on the Arts. The station has been awarded this distinction for each of the past thirteen years.

For more information about the WBGO Jazz 88.3 FM, its programming and featured artists, please visit http://www.wbgo.org.

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