This month's e-Newsletter highlights:

The Marketing Co-op's e-Newsletter is produced by Breeze Hill Publishing.

This month's edition is presented by:

If you are not already a subscriber to The Marketing Co-op's e-Newsletter, click here to sign up today.

NEW Feature:
Custom Cards Now Available

Looking to personalize your monthly postcards even further? The Marketing Co-op now offers the opportunity to customize from one to an entire set of 12 email postcards. Make your monthly message have even greater impact, have The Marketing Co-op set-up cards that are unique to you. To inquire about Custom Card pricing, please email contact@themarketingcoop.com.

Featured Columnist:
Steve Adubato, PhD.

Steve Adubato, PhD., has enjoyed a distinguished career as a broadcaster, author, university professor, and motivational speaker. His book with Theresa Foy DiGeronimo is called "Speak from the Heart: Be Yourself and Get Results" and demonstrates that being a great communicator is about making an authentic connection with people, it is not simply about being "a good talker." What follows is an excerpt from from his book.

Speak from the Heart: Chapter 20– You Are The Message

Audiences of any size respond with interest and enthusiasm to a speaker who they perceive is “real.” That’s the bottom line. It’s a major communication mistake to ignore this basic fact. People who think they can fake it or take a poll to figure out how they should “come across” should think again. The fact is that people can only truly connect with other people on a human, personal level — this is true from presidential candidates on down to family members during dinner conversations. Being on the same intellectual wavelength matters, but if the person you’re talking or listening to believes you’re simply positioning yourself or being a “phony,” no matter how good your material is, no matter how firm your handshake or your direct eye contact, if that person doesn’t see you as real, your communication, and in turn your ability to connect, will fall short.

In the final analysis, there is no way to speak from the heart without being yourself. This sounds simple and self-evident, yet many of us spend a lifetime trying to copy and imitate others, saying what we think we should say, hiding what we truly feel, getting lost in a maze of contrived techniques, and hiding behind high-tech bells and whistles. It seems to me that beyond committing to years of psychotherapy or endless weekends of self-empowerment seminars, we should ask ourselves some very basic questions about who we are, what we believe, what we want to communicate, and how we feel about our audience. The honest answers to these rarely asked questions will tell us not only what to say, but how to say it.

In the introduction to this book, I mentioned the awesome power behind the words of Dr. martin Luther King. For him to deliver the “I Have a Dream” speech, Dr. King had to know himself and what was in his heart. That dream was real for him and he made it real for millions of others. Even his detractors never questioned his belief in what he was saying. That doesn’t happen accidentally or without effort. It happens when we decide to go beyond the surface and look deep inside.

From SPEAK FROM THE HEART by Steve Adubato. Copyright (c) 2002 by Steve Adubato. Published by arrangement with The Free Press, a division of Simon & Schuster, Inc., NY.

Click here to return to the top of the page

Member Spotlight:
New Jersey Entrepreneurs Forum

The New Jersey Entrepreneurs Forum – NJEF – was formed in the mid-1980's by entrepreneurs, consultants and investors involved in the development of technology companies. The organization has operated as a training ground for technology entrepreneurs ever since.

In addition to its focus on Central New Jersey and the many technology companies in the region, NJEF has also been a supporter of New Jersey's technology incubators, the NJ Venture Fair, and the various technology transfer programs of the NJ Commission on Science and Technology.

“The mission of the New Jersey Entrepreneurs Forum is to prepare technology entrepreneurs to grow successful companies by providing access to the skills necessary to start, manage and finance their endeavors," explains Jeffrey Milanette, president of NJEF.

NJEF has a Board of Trustees that works diligently to ensure that the Garden Innovation State's entrepreneurs receive the best in services, referrals to sources of capital, and training in startup company management.

With strong leadership and sponsor support, NJEF provides entrepreneurs and their businesses the help and direction necessary during some of their most important stages of growth.

To learn more about NJEF, its mission, and the people and companies that provide knowledge and resources to the entrepreneurs of New Jersey, visit www.njef.org.e www.njef.org.

Click here to return to the top of the page

Artist Spotlight
Newark Arts Council

The Newark Arts Council was created to advance and expand the city's artistic and cultural resources. The agency provides leadership, direction, and technical assistance through partnerships with Newark's many artists, arts administrators, community organizations, community development corporations, planning groups, economic development agencies, and the general public.

The Newark Arts Council features artists from Newark, the tri-state region and those with roots around world. These talented artists work with a multitude of mediums including paint, sculpture, fabric, photography and film. The goal of the Council is to share resources, promote advocacy efforts, assist in audience development and public awareness of arts and culture, and to serve as a cultural resource to the community.

Linwood J. Oglesby has been the Executive Director of the Newark Arts Council since March 1999. Newark Arts Council's mission is to enhance the visibility of the arts in the community, making Newark a thriving center for artistic and cultural activity. Through collaboration with arts groups, artists, and the philanthropic community, Ogelsby and the Council strives to further establish Newark’s position as the state’s foremost cultural center.

One upcoming event that highlights the Council's mission is the Open Artists Studios & Available Space Tour. The dates for this year's Tour are October 7, 8, 9 and 10th. While plans are still being developed, subscribers and recipients of The MarketingCo-op's services are invited to participate via listing available space and having those spaces open during the Tour. Please contact the Newark Arts Council to express your interest.

Additional programs include the ArtStart Grants Program and Information Services such as the NewarkArts newsletter and its companion website. The Council also provides leadership on issues of cultural planning, artists housing, and public art.

For more information about the Newark Arts Council, its featured artists, or to inquire about present and upcoming exhibits, please visit http://www.newarkarts.org.

Click here to return to the top of the page

Click here to return to the main Newsletter Archive page to access other newsletter issues.

Click here to return to the top of the page