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Marketing Co-op's e-Newsletter is produced by Breeze Hill Publishing.
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Featured
Columnist:
Steve Adubato, PhD.
Steve
Adubato, PhD., has enjoyed a distinguished career
as a broadcaster, author, university professor, and motivational
speaker. His book with Theresa Foy DiGeronimo is called "Speak
from the Heart: Be Yourself and Get Results" and demonstrates
that being a great communicator is about making an authentic connection
with people, it is not simply about being "a good talker."
What follows is an excerpt from from his book.
Speak
from the Heart: Chapter 9 – Small Talk Pays Big Dividends
It’s
interesting
that we’ve come to describe casual conversation as “small
talk” “chitchat” “idle conversation.”
I don’t see it that way. The way we talk about “small”
things can pay big dividends. The ability to comfortably and easily
converse with different people in a variety of settings is a communication
tool that can’t be ignored because it deeply affect the quality
of our interactions with family, peers, colleagues, and customers.
Conversation is a major piece of the communication equation.
Many
people believe that they “just aren’t good conversationalists.”
They’re convinced that being able to make easy small talk
and keep a conversation going and interesting is something that
comes naturally to a select group of lucky people. I don’t
buy it. Unless you’re painfully shy (which accounts for a
very small percentage of the population), this feeling grows largely
from the insecurity of not knowing exactly how to do it. We think
the ability to make “idle” conversation in social or
business situations is a gift, when in fact it is a skill. I’ve
worked hard at becoming a better conversationalist and have found
that sometimes it’s a tough thing to do.
Think
of someone in your family or business who is a good conversationalist.
What are the qualities and skills that make this person stand out?
If that person is truly good he or she knows how to make other people
feel an equal part of the conversation. He or she knows how and
when to ask open- or closed-ended questions. He or she knows how
to listen and how to disagree but keep the conversation going. A
good conversationalist is usually a genuinely curious person. Someone
who wants to know more. Someone who doesn’t think he or she
already has all the answers. Someone who is aware of some of the
subtle but powerful things that open others up or shut them down
(like the body language of crossing your arms across your chest
while another person is talking). Someone who has good eye contact
and who leans forward occasionally to let the person he or she is
talking to feel that he or she truly is interested.
A
good conversationalist is also someone who doesn’t need to
hog the spotlight and isn’t seduced by the sound of his or
her own voice. This is an important point that is often misunderstood.
Some of the worst conversationalists talk a lot, but that doesn’t
make a good conversation. Big talkers often don’t know how
to listen, and they don’t know how to make other people feel
engaged and involved. In a good conversation there’s a balance
between listening and talking, between how much you talk and how
much the other person talks.
Once
you gain the tools necessary to become a better conversationalist,
you will see immediate benefits in all areas of your life—in
the quality of your relationships, in your professional life, and
in your ability to grow as a person.
From
SPEAK FROM THE HEART by Steve Adubuto. Copyright (c) 2002 by Steve
Adubuto. Published by arrangement with The Free Press, a division
of Simon
& Schuster, Inc., NY.
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Member
Spotlight:
Adalio Gandara, COMMSULT Communications
Adalio
Gandara is a results oriented information technology sales
executive for COMMSULT Communications with over
18 years of experience managing and executing organizational relocations
and restacks, and technology system design, development and implementation.
A graduate of Rutgers Univeristy, Gandara develops organizational
and technical strategies based on a clear understanding of his clients
business requirements, and implements cost effective solutions from
concept through final cutover. His hands-on approach adds value
to all COMMSULT engagements.
COMMSULT
Communications is an industry leading technology consulting organization
offering a comprehensive portfolio of services. At one end of the
spectrum, COMMSULT provides Project & Technology Management
which coordinates both the construction and technological functions
of any design / build project. The company's experience provides
the necessary structure ensuring that the necessary checks and balances
are in place to deliver a cost effective and coordinated project.
Completing the portfolio of services are the project components
of telephony, data networking, cabling, facility wide networks,
local and wide area networks and video network integration systems.
Incorporated
into each portfolio of services, COMMSULT maintains a structured
approach that breaks large complicated projects into well-defined
and manageable phases with associated tasks to ensure timely completion
of deliverables. When a company has outgrown its present environment
and is contemplating the multitude of choices, COMMSULT offers a
"single point of contact" as a service provider and strategic
partner to companies with multi-vendor and multi-site networks.
COMMSULT
Communications is superbly qualified to assist clients in minimizing
the risk of making difficult IT decisions. Investment in technology
properly managed, designed and deployed stimulates business growth
increasing market share and boosting profitability through improved
productivity and reduced costs.
COMMSULT
Communications can be found on the web at: www.commsult.com
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Artist Spotlight
Marjorie Mikasen
A
Geometric painter Marjorie Mikasen thinks of art
making as a form of inquiry about our world, not just a form of
expression. Her artistic journey has been inspired by myth, philosophy,
psychology, literature and scientific theory. Mikasen explores the
new possibilities technology can offer and uses the computer in
the developmental stages of her paintings; the designs are then
transferred to canvas and her acrylics are hand-finished using a
“hard-edge” painting technique.
Based
in Lincoln, Nebraska, Mikasen has exhibited regionally, nationally
and internationally. Her work was recently included in the Museum
of Nebraska Art’s contemporary art invitational RSVP/MONA,
honoring significant artists in the state.
Mikasen
is very enthusiastic about using The Marketing Co-op to promote
an upcoming touring exhibition that will feature two of her works.
NEW MATH: Contemporary Art and the Mathematical Instinct, curated
by Peter Spooner, is organized by the Tweed Museum of Art at the
University of Minnesota Duluth. The show runs from November 4, 2003
- January 11, 2004 at the Tweed Museum then travels to Rutgers University,
Camden, NJ, February 2 - March 27, 2004, and the University of Richmond
Museum, Richmond, Virginia, October - December 2004. The exhibition
will include Mikasen’s painting The Aleph, which is featured
on The Marketing Co-op’s December Artistic Impressions postcard.
More
about Marjorie Mikasen, her paintings and artistic experience can
be found at http://chem-mgriep2.unl.edu/Hardedge.html.
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